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Instructions for Advertisers:
The Harvard Orthopaedic Journal
Advertising Rates for the Second Issue (June, 2000)
Issued: Once a year in June
Circulation: Approximately 5,000
Deadlines: Space reservation - January 1, 2000
Materials - February 1, 2000

Print Rates:

Location Format Cost
Back cover (Outside) Color $5000
Front cover (Inside) Color $4000
Back cover (Inside) Color $4000
Full Page Color $3000
Full Page Black and white $2000
Half Page Black and white $1250
Quarter Page Black and white $800
Size: Width Height
Full page See attached  
Half page, vertical 3 3/8" 10"
Half page, horizontal 7" 4 7/8"
Quarter page 3 3/8" 4 7/8"

 

Acceptable material:

1. Negatives
2. Camera Ready Art
3. Typed add copy either mailed, faxed, or e-mailed

Internet Advertising
All prices include concurrent advertising on web version of journal.
Refer to specifications below for web advertising.
Include URL for hyperlinks.

 

Image Type: Dimensions:
Gif (.gif) 450 pixels wide x 75 pixels Height
Jpeg (.jpg) 450 pixels wide x 75 pixels Height
Other: file size of image should be 15k or less

Mechanical Requirements for Ads      (back to top)

Sizes:

Trim size - 8 5/16" x 10 7/8"
Full page bleed - 8 9/16" x 11 1/8"
Full page, no bleed - 7 x 10"
Spread - 16 14/16" x 11 1/8 "
(split films preferred)
Will trim to - 16 10/16" x 10 7/8"
Half page, vertical - 3 3/8" x 10"
Half page, vertical, bleed - 4 1/8" x 11 1/8"
Half page, horizontal - 7" x 4 7/8"
Quarter page - 3 3/8" wth x 4 7/8" ht
Eighth page - 3 3/8" wth x 2 1/2" ht


Note:
For fractional pages with art work, logos, etc. a negative or camera ready material must be supplied. Camera ready art must be clear and sharp.

Material: Right reading emulsion side down, 133 line screen negatives. Press proofs from furnished material must be provided. Color pages - progressives, color key or cromalin must be provided. Film density not to exceed 320. Desktop inquiries welcome.

Binding: Perfect

Stock: 45 lb. Coated

Address: Submit all materials to:

The Harvard Orthopaedic Journal
Massachusetts General Hospital
GRB 624
55 Fruit St.
Boston, MA 02114


Tel: (617) 726-2942
Fax: (617) 726-2085
E-mail: HOJ@partners.org


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